Paid media
ROI-driven paid media across Google, Microsoft, Meta & LinkedIn
19 years of acquisition + retention experience across B2C and B2B—combining Director-level strategy with hands-on execution to grow revenue and ROAS.
Trust
Google Ads • Microsoft Ads (Bing) • Meta (Facebook/Instagram) • LinkedIn Ads
Up to $115k/mo
Scale
Monthly budgets managed across multi-platform programs.
21+ accounts
Proof
Managed 21+ client accounts with an ROI/ROAS focus.
2025 Certified
Credential
Google Ads Search & Shopping Certification.
Results-driven, platform-fluent, and accountable to business outcomes.
Expertise
Full-funnel paid marketing and e-commerce growth
Full-funnel paid marketing and e-commerce growth—built for teams that need both strategic leadership and technical depth.
Google Ads
Search + Shopping strategy, feed-aware optimization, query sculpting, bidding and budget pacing, and performance troubleshooting—focused on profitable growth.
Social Advertising
Meta (Facebook/Instagram) and LinkedIn campaign architecture, audience strategy, creative testing frameworks, and lead/e-commerce optimization aligned to CAC and LTV.
Microsoft Ads
High-intent search expansion, Shopping performance optimization, import and parity management, and incremental revenue capture beyond Google.
E-Commerce Strategy
Amazon + omnichannel growth planning, merchandising-aligned paid media, margin-aware budgeting, and retention-minded optimization across the customer lifecycle.
Analytics + Reporting
GA/GA4, Looker Studio reporting, and SQL-based analysis to connect spend to outcomes.
CRO Fundamentals
Landing page testing, funnel diagnostics, and conversion lift opportunities.
About
Strategy-led. Technically fluent. Built for performance.
Boston College Business/IT graduate who progressed from hands-on marketer to Director—and now specializes in paid acquisition and e-commerce growth with a collaborative, outcomes-first approach.
Current: WTM Digital — execution plus data-driven recommendations across multi-platform paid media. Previously: Tonerworld.com — leadership, omnichannel strategy, and long-term growth.
Results that tie spend to business outcomes.
Managed 21+ client accounts with a focus on ROI/ROAS, revenue, and efficient growth
Led and optimized multi-platform programs with monthly spend up to $115k
Built data-driven recommendations using analytics, reporting, and structured experimentation
Featured credential: 2025 Google Ads Search & Shopping Certification