Who I am
Paid marketing specialist and e-commerce expert
I’m John Owens, a Paid Marketing Specialist and E-Commerce expert with 19 years of experience across acquisition and retention in B2C and B2B.
I bring a rare blend of high-level leadership (including Director experience) and deep, hands-on execution across Google Ads, Microsoft Ads, Meta, and LinkedIn.
Known for
How I work
• Turning business goals into channel strategy and measurable roadmaps
• Owning technical execution—from campaign architecture to data analysis
• Communicating clearly with stakeholders and collaborating across teams
Experience
A track record that delivers
A track record of building and optimizing paid media programs that deliver.
WTM Digital (Current)
Execute and optimize multi-platform paid media programs, develop data-driven recommendations, and support performance improvements through structured analysis and testing.
Tonerworld.com
Led marketing initiatives and omnichannel strategy to drive long-term growth, aligning paid media with merchandising, customer lifecycle, and profitability.
Credentials
Boston College (Business/IT). 2025 Google Ads Search & Shopping Certified.
Technical toolkit
GA/GA4, Looker Studio reporting, SQL-based analysis, and CRO fundamentals (landing page testing, funnel diagnostics, and conversion lift opportunities).
★★★★★
““I focus on the fundamentals that move the needle: clean account structure, disciplined testing, and reporting that ties spend to business outcomes.””
John Owens
Paid Marketing Specialist
Paid Marketing & E-Commerce