Portfolio
ROI-driven paid media across Google, Microsoft, Meta & LinkedIn.
Paid Marketing Specialist and E-Commerce strategist with 19 years leading acquisition and retention for B2C and B2B brands—combining director-level strategy with hands-on execution.
Expertise
Google Ads (Search & Shopping)
High-intent search and product-led growth through clean account structure, query control, feed strategy, and continuous testing to improve ROAS and revenue.
Social Advertising (Facebook/LinkedIn)
Full-funnel campaigns built for scale—audience strategy, creative testing, and conversion optimization that connects targeting to real business outcomes.
Microsoft Ads
Efficient incremental volume with smart segmentation, audience layering, and budget allocation—built to complement Google performance and improve blended ROI.
E-Commerce Strategy (Amazon & Omnichannel)
Growth plans that align marketplace and DTC performance—channel roles, measurement, and merchandising strategy to drive sustainable revenue.
Technical & Optimization: Data analysis and performance reporting with Google Analytics, Looker Studio, and SQL, plus CRO insights to improve conversion rate—not just clicks.
Performance highlights
- Managed 21+ client accounts while optimizing toward ROI, ROAS, and revenue goals.
- Comfortable overseeing up to $115K/month in ad spend across Google, Microsoft, Facebook/Meta, and LinkedIn.
- Known for fast, data-driven iteration: testing frameworks, budget reallocation, and insight-to-action reporting.
- 2025 Google Ads Search & Shopping Certification.
About me
I’m John Owens—a Boston College Business/IT graduate who built a career at the intersection of strategy and execution. After leading teams and growth initiatives as a Director, I chose to specialize as a hands-on Paid Marketing Specialist—bringing senior-level thinking to the day-to-day work that actually moves performance: account structure, measurement, testing, and optimization.
My style is collaborative and direct: align on goals, move quickly, and make results easy to understand.
Experience
WTM Digital (Current)
Execution-first paid media management with clear, data-driven recommendations to improve efficiency and growth across platforms.
Tonerworld.com
Led omnichannel strategy and long-term growth initiatives, aligning paid media with broader e-commerce performance and retention.
Selected projects
Role/Scope: Strategy, execution, or both
Platforms: Google, Microsoft, Meta, LinkedIn, Amazon
Focus: Search, Shopping, Paid Social, CRO, Reporting
Outcome: ROI/ROAS/revenue/lead efficiency
Search + Shopping scale
Google Ads • E-Commerce
Incremental Bing growth
Microsoft Ads • Search
Paid social testing
Meta • Creative + CAC
B2B lead efficiency
LinkedIn Ads • Lead Gen
Reporting + insights
GA4 • Looker Studio
CRO quick wins
Landing pages • Funnels
Gallery
A visual snapshot of the work—dashboards, analysis, and collaboration across platforms.
Want the details behind a specific case?
Contact me and I’ll share context, approach, and what I’d do next based on your goals.